MACRA Director General Daudi Sulemani has admitted that discussions with YouTube and Facebook about content monetization in Malawi are moving at a snail’s pace due to some challenges.
Speaking at a meeting with creatives in Lilongwe, Sulemani encouraged Malawian content creators to stop putting all their eggs in Big Tech’s basket and start prioritizing local platforms for monetizing their content.
“Our discussions with YouTube & Facebook are ongoing, but progress has been slow due to some challenges.”
The conversation on global digital monetization continues, but for now, Malawian creatives might need to look beyond YouTube checks and explore what’s already available locally.
